Our brand image
The construction of the Espace Riopelle is transforming our museum complex, and we knew we needed to breathe new life into our identity to reflect this major milestone in our history.
After consulting, analyzing, and exploring new perspectives, we shaped a new brand identity around a strong statement: bringing people together through art.
In revitalizing our image, we’ve struck a perfect balance between the richness of our past—with over 42,000 works forming a living memory of Québec art and artists since the 17th century—and our promising future, with our four distinctive pavilions celebrating innovation and novel museum experiences.
As we move forward, we will strive to unite past and future, knowledge and art, expertise and curiosity, people and places, head and heart.
Our new logo is bold and distinctive, embodying who we are and, above all, where we’re going. Its font, designed especially for us, offers a double perspective, with a playful mix of right angles and curves.
It also deliberately connects the M and the N, reflecting the meeting of the words “museum” and “national.” The new visual signature also tilts text and images by five degrees.
It’s a nod to the moment when someone contemplates a work of art, taking a step back and tilting their head to see it better. What’s more, our photos now focus much more on people. We value candid shots, where people are in motion or experiencing an emotion.
While we already enjoy a solid reputation, our new visual identity will help people from all walks of life to fall even more in love with our Musée and engage with the experiences we offer.
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